Step-by-Step Video Production

Updated October 28, 2011

Questions Answers
Who are the targeted students? Sec. 5 students
What interesting, meaningful issue do you want your students to explore? Most students are getting their driver's licence and feel invincible behind the wheel
What question will guide your students? "How can teens be convinced to adopt safe driving habits?"
How will your students answer the guiding question? Public Service Announcement (PSA) video
When is the best time to explore the topic? Second half of the year
Where will your students produce the video? At school
How do you structure success?

-Provide/teach vocabulary (related to the issue, advertising techniques, technical jargon) and functional language (to support oral interaction)

-Familiarize students with the evaluation tools* (Rubric on Script, Rubric on Storyboard)

*Evaluation = individual accountability

Links with the ESL Secondary Cycle Two Core Program (Related Content)
Language Repertoire
  • Cooperate (work with others to achieve a common goal while giving and receiving feedback) (Effective Teamwork)
Steps Keep in mind... Samples
1. Watch and deconstruct video(s)
  • Use the Response Process
  • Watch Embrace Life video multiple times, as needed
  • Determine questions students will need to deconstruct video (Video Summary and Text Features)
  • Go over possible answers
Preproduction Phase
2. Brainstorm ideas
  • Go over evaluation criteria (C1 Rubric)
  • Brainstorm individually and then with team using Video and Content Planners
  • Explain brainstorming session requirements and discuss expected student behaviours (see Content Planner, end of page)
3. Write script
  • Go over Group Log
  • Read Structuring Teamwork for Success
  • Provide students with Effective Teamwork Tips
  • Go over Script Writing Tips and Layout
  • Show Deconstructed Script (The Kite Runner)
  • Have students deconstruct Sample Script (Under Pressure)
  • Go over Sample Script, Answer Key
  • (Optional) Show students authentic movie scripts (Real Scripts)
  • Go over evaluation criteria (C3 Rubric for Script)
  • Each student writes an individual script (individual accountability)
  • Each team adapts or chooses one script for the final production
4. Create storyboard
  • Provide students with Effective Teamwork Tips, as needed (see step 3)
  • Go over Info on Storyboards
  • Watch Video on Storyboards
  • Show Deconstructed Storyboard (Reply)
  • Have students deconstruct Sample Storyboard (Under Pressure)
  • Go over Sample Storyboard, Answer Key
  • (Optional) Show students Real Storyboards
  • Go over evaluation criteria (C3 Rubric for Storyboard)
  • Each student writes an individual storyboard using one of the three Storyboard Templates (individual accountability)
  • Each team adapts or chooses one storyboard for the final production
Production Phase
5. Determine roles and responsibilities, shoot and edit video (optional)
  • Production team determines Roles and Responsibilities for each group member
  • Production team plans the shooting
  • Compare unedited and edited versions of the Sample Student Videos
  • Production team shoots and edits the video (refer to Shooting Tips for more technical information)
Postproduction Phase
6. Present videos to class for feedback and make changes if necessary (optional)
  • Go over Feedback and Reflection Guidelines
  • Present and explain Functional Language
  • Students provide written feedback on videos using the Audience Appreciation Cards
  • Students reflect on their team video using the Postproduction Reflection Sheet

A list of Public Service Announcement Ideas for classroom use